About Us

 

Hi there! I’m Jake, and this all began with my partner-in-crime, Emma. We were constantly running around, grabbing baby essentials from five different places for our little one, Olivia. One day, while juggling bottles and diapers, Emma had this spark: “Wouldn’t it be amazing if we could get everything we need for Olivia from one store? Maybe… we should open our own?”

That tiny idea quickly turned into a big dream. We spent late nights planning (with a baby monitor by our side), fueled by coffee and determination. Emma, with her eye for design and love for all things cute and cozy, started creating beautiful, baby-safe essentials. Meanwhile, I put my tech skills to work, building our cozy corner of the internet.

And just like that, our store was born. It’s more than just a shop—it’s a celebration of growing families, sleepless nights, and those magical little moments that make parenting so worth it. Every product here has a purpose and a story behind it. It’s the story of two new parents who wanted to make life a little easier—and a lot more special—for other families too.

Welcome to our world. Welcome to Wellichor — where love grows, giggles echo, and every baby is a big deal.