About Us

Hi there! We’re Ava and Lily—two sisters who’ve always shared a love for movement, wellness, and helping others feel their best. Our journey started in a cramped apartment during lockdown, where we turned our living room into a mini Pilates studio, using nothing but yoga mats and determination.

Between online classes and late-night chats, we realized something: the fitness world didn’t need more trendy gear—it needed thoughtfully designed, effective tools that made wellness feel personal and sustainable. “What if we created a space that made Pilates feel accessible, empowering, and even a little luxurious?” one of us said. That idea stuck.

So we rolled up our sleeves. Ava brought her passion for Pilates and years of teaching experience. Lily, with her eye for design and detail, began curating a collection that combined form and function. Together, we built Wellichor—a fitness store inspired by our journey and built for yours.

Every product we offer has been tested (and sweat through) by us. It’s more than a store—it’s a movement rooted in sisterhood, self-care, and the joy of mindful movement.

Welcome to Wellichor. Let’s move better, feel stronger, and grow together.