About Us

Every journey has a story. Wellichor was born from a lifelong love of cars and the belief that the right accessories can transform the driving experience. The founders — friends who grew up customising their cars — noticed that most accessories were either purely functional or cheaply decorative. They envisioned a brand that combined utility with style and emotion.

The name Wellichor merges “well” and a nod to vellichor, a term describing the wistful joy of exploration. It reflects the team’s mission to make every drive feel special—whether it’s a morning commute or a cross‑country road trip. Wellichor accessories are designed to evoke that sense of freedom and nostalgia while embracing modern functionality.